Give a gift that lasts forever.
Diamonds sourced in Antwerp, one-of-a-kind custom designs and thoughtful gifts at every price, all wrapped in Jeff Dennis purple.

The ring she'll say yes to.
Jeff and our team travel to Antwerp to work directly with diamond cutters, cutting out the middleman wherever we can. Choose a natural or lab-grown diamond, start with one of our settings, or design a ring that is entirely hers.
Planning a holiday proposal? Book a private appointment and we will have a selection waiting when you arrive.
In the case this season
Turn the pages, circle your favorites.
Flip through this season's Jeff Dennis catalog, then bring your list by the store. We will help you check everyone off.
Real sparkle, any budget.
Under $100
Sterling chains, engravable charms and dainty gold for the teachers, coworkers and friends on your list.
Shop all under $100Under $500
Little boxes that make a big impression. Diamond studs, pearls, gold hoops and more.
Shop all under $500Under $1,000
Diamond studs, pearls, gold and gemstone favorites she will reach for every day.
Shop all under $1,000Under $2,500
Rubies, sapphires, pearls and diamonds in designs made to be noticed.
Shop all under $2,500Everyone on your list, covered.
Give generously. Pay over time.
Flexible financing makes it easy to say yes to the piece you really want this season, with monthly payments that fit your budget.
- Simple monthly payments on jewelry, watches and engagement rings
- Explore your options online before you visit
- Our team is happy to walk you through it in store


If you dream it, we can make it.
The most personal gift is the one nobody else has. Bring us a sketch, a photo or a family heirloom and we will bring it to life.
- Share the ideaA sketch, an inspiration photo or a piece you want to redesign.
- Design it togetherWe refine every detail with you before anything is made.
- Give something one of a kindA gift made only for them.
Come see us in Gardendale.
Tell us who you are shopping for and what you would like to spend. With nearly 100 years of combined experience on our team, we will help you find the perfect gift.
Hours
- Tue – Fri10am – 6pm
- Sat – MonClosed
Holiday hours may vary. Call ahead.


